IPTV has become a considerable potential for operators in the eyes of "killer application", but as a new business, the industry needs more of its exploration and research. IResearch data show that IPTV users in 2004 about 35 million; in 2005 about 1.7 million. These figures compared to China's consumer base is not huge. The reason is: IPTV is still in the "industrial import of" the existence of unknown factors such license, and at this stage only in the pilot cities to promote. However, after analysis: China's IPTV installation in 2008 will reach 16.5 million users, the market scale will reach 14.8 billion yuan.
Face in the import of the IPTV and its has the greater market potential, IPTV service operators, telecom operators, potential investors should seize the key industry chain development of the key factors affecting IPTV, to make more decisions in the market accurate judgments.
First, the user needs is a fundamental business design. The industry on a macro-industry chain has been a lot of discussion. But for users of research and analysis is also inadequate, as reflected in the depth of mining user needs is not enough, not enough depth stimulate user demand, how to improve the user for the IPTV functionality and value of the recognition level is not enough, how to cultivate habits of the user not enough.
Secondly, it should be in-depth analysis of the value of IPTV users. For Internet users, IPTV to enable them to enjoy the way information services "from sitting on the desk watching the computer" to "lay on the couch watching TV."
For more large-scale TV users, IPTV bring them is: can "see on television other than the removal of traditional TV content is more optional.
The third point is very important point: to grasp the attitude of consumers on IPTV. Currently, users of the IPTV functionality to improve user value, experience effects, such as payment of recognition is one of the priorities developed by the user. Business operators should take full advantage of the needs of consumers showed preferences for business design.
Import of the IPTV, business operators for the "user needs", "business users value", "consumer attitude" of these key points will take a profound impact on its "market opportunities" to grasp, but also indirectly determines the IPTV it can become the most potential "killer application."
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